1、CELEBRITY BRANDSIN BEAUTYWhy do some celebrity beauty brands build cult followings?While others are dismissed as cash grabs before disappearing from shelves?In this report we analyze real consumers perceptions of celebrity brands in the skincare and cosmetics space.Whats driving hype?What separates
2、visibility and credibility?And what can established and emerging brands learn from the celebrity launches redefining modern beauty?BLACKSWANDATAFrom red carpet to retailBLACKSWANDATABLACKSWANDATA52K40K8KOur technology applies AI and predictive analytics to millions of social and online posts to unde
3、rstand consumer behavior.It identifies,connects and predicts future consumer needs and emerging trends with 89%accuracy.Leading CPG brands are leveraging this data to make faster,more confident,evidence-driven decisions along each stage of the innovation process.We areBlack Swan DataENHANCES BEAUTY+
4、4%110K20,463,978Online and Social Posts11,761Trends14Sub-Drivers10Growth DriversTrend Prediction Value(TPV)Ranks every trend based on its future growth potential.GrowthThe year-on-year increase or decrease in conversation volume around a trend.VolumeTotal number of unique posts over a two-year timef
5、rame.METRICSOur platform and consultancy is powered by our unique data,methodology and metrics.Our data explainedHow does it work?Our platform retrieves all the relevant consumer posts in a category;in this example,39+million posts related to Cosmeticsin the USA.We use AI and data science to isolate
6、 all the individual trending topics and behaviors and understand how they cluster and ladder-up into category growth drivers.This dynamic segmentation framework is refreshed monthly and evolves as consumers and the category evolves.BLACKSWANDATABLACKSWANDATAConsumers are dividedCelebrity beauty bran
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