德勤：2023年全球汽车消费者调查报告-关键发现：全球焦点国家（英文版）（34页）.pdf

1、Copyright 2023 Deloitte Development LLC.All rights reserved.2023 Global Automotive Consumer StudyKey findings:Global focus countriesFebruary2023Copyright 2023 Deloitte Development LLC.All rights reserved.22023 Deloitte Global Automotive Consumer Study For more than a decade,Deloitte has been explori

2、ng automotive consumer trends impacting a rapidly evolving global mobility ecosystem.2010Overall value ranked as the primary factor when evaluating brands2011“Cockpit technology”and the shopping experience-led differentiators2012Interest in hybrids driven by cost and convenience,while interest in co

3、nnectivity centers on safety2014Shared mobility emerges as an alternative to owning a vehicle2017Interest in full autonomy grows,but consumers want a track record of safety2018Consumers in many global markets continue to move away from internal combustion engines(ICE)2019Consumers“pump the brakes”on

4、 interest in autonomous vehicles2020Questions remain regarding consumers willingness to pay for advanced technologies2021Online sales gaining traction,but majority of consumers still want in-person purchase experience2022Interest in electrified vehicles(EVs)grows,but worries about price,driving rang

5、e,and charging time remain Key insights from our Global Automotive Consumer Study over the years:The Global Automotive Consumer Study informs Deloittes point of view on the evolution of mobility,smart cities,connectivity,transportation,and other issues surrounding the movement of people and goods.Co

6、pyright 2023 Deloitte Development LLC.All rights reserved.32023 Deloitte Global Automotive Consumer Study Dealers engender the most trust among consumersWhen asked who they trust most,a majority of surveyed consumers across global markets point to the relationship they have with either their selling