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奥纬咨询:豪华汽车驶入智能加速道-全球豪华与超豪华汽车市场前景展望2023(中译版)(28页).pdf

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1、luxury vehicle market to see rapiD growthGlobal luxury vehicle market outlookJunyi ZhangSimon SchnurrerFrank FangGavin Liu Oliver Wyman2Luxury Vehicle Market To See Rapid GrowthThe global pandemic has resulted in many far-reaching consequences,including disrupted supply chains and inflation,that hav

2、e reshaped the global consumer and retail market.With rising health and safety concerns,customer behavior has also transformed dramatically.Additionally,with more and more High-Net-Worth Individuals(HNWIs)worldwide despite the effects of the pandemic,the global luxury market has outperformed the res

3、t of the consumer and retail market with robust growth.In this evolving environment,the luxury vehicle market,considered to be among the class of most valuable and durable luxury goods,is expected to grab market share from the non-luxury vehicle market in the coming decade.In fact,with the rising po

4、pularity of electrification and many other trends,it is expected to enjoy annual growth rates in the double digits.Oliver Wyman3Luxury Vehicle Market To See Rapid GrowthGLOBAL LUXURY MARKET POISED FOR GROWTHThe global luxury market includes several segments,including experiential luxury,fine wines a

5、nd spirits,luxury cars,and personal luxury goods.The global luxury market is recovering from the global pandemic and showing strong growth momentum.It is expected to have achieved a growth rate of 9%in 2022,reaching approximately 1.2 trillion,from about 1.1 trillion in 2021.The promising market perf

6、ormance has been largely driven by the expanding base of HNWIs(individuals with a net worth of$1 million or more,including their primary residence),the release of consumption power in new markets,the diversification of participants in the luxury goods market,the stimulus seen from sustainability,the

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根据报告的内容,本文主要讨论了全球豪华车市场的发展趋势。主要观点如下: 1. 豪华车市场预计将在未来十年内快速增长,年增长率将达到两位数。 2. 2021年全球豪华车销量约为160万辆,预计到2031年将增长至420万辆。 3. 中国和欧洲是豪华车市场的主要市场,2021年分别占全球销量的25%和30%。 4. SUV车型将继续主导豪华车市场,预计到2031年SUV车型将占豪华车总销量的70%。 5. 电动汽车(BEV)在豪华车市场的渗透率预计将从2021年的6%增长到2031年的46%。 6. 豪华车市场的发展受到高净值人群(HNWIs)增长、年轻消费者和女性消费者的增加以及可持续发展趋势的推动。
豪华车市场增长动力是什么? 电动汽车在豪华车市场中的前景如何? 中国在豪华车市场中的地位如何?
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