1、GLOBALSEPTEMBER 2025Global CPG Pulse 2025EXECUTIVE SUMMARYBigger baskets,blended categories.Bigger baskets,blended categories.Shoppers arent grabbing one-off itemstheyre stocking up on full meal kits,self-care stacks,and everything in between.Brands that surface complementary products and smart bund
2、les win more share of wallet in a single checkout.Research runs deeperResearch runs deeper and AI is riding shotgun.and AI is riding shotgun.Shoppers spend more time weighing options,hopping between retailers,and pinging chatbots for specs,reviews,and price drops.Staying top-of-mind means being visi
3、ble early,often,and everywhere they scroll.Ads flip the buy switch.Ads flip the buy switch.Relevant ads turns curiosity into conversion:51%of CPG shoppers say ads directly motivated a purchase,58%tried a new brand after seeing an ad,and 61%tossed an unplanned item into the cart.Strategic placements
4、and tailored messages dont just influencethey ignite action.Loyalty is loose,influence is limitless.Loyalty is loose,influence is limitless.Up to seven in ten buyers picked a brand they hadnt bought in a year,proving that compelling offers,and omnichannel reach are non-negotiable for winning the swi
5、tch.The path to purchase keeps shiftingbut Criteo ties it together.With commerce-grade insights and AI-powered personalization,we help CPG marketers engage shoppers wherever theyre browsing,comparing,or buying.From the first glance to the final click,our solutions turn curiosity into conversion.CONS
6、UMER PACKAGED GOODSHow theyre shoppingAds and AIWhere theyre shoppingThe value of the CPG cart1 23 4CPG-USCPG sales light up peak shopping seasonSource:Criteo Commerce Data,US Retailers,Q4 2024,all site types combined including app.Compared to average in October 2024.While categories like Consumer E
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