Blue Yonder&微软：2023年全渠道体验指数白皮书（英文版）（44页）.pdf

1、2023 Omnichannel Experience IndexDigital Maturity BenchmarkIN PARTNERSHIP WITHOutlook&Consumer BehaviorMarket Trends2023 Omnichannel Experience Index In partnership with Blue Yonder and MicrosoftEconomic UncertainitySupply Constraints Global uncertainty and supply disruptions continue to impact prod

2、uct availability and increase costs.This is an opportunity for both retailers and manufacturers to leverage digital technology,reimagine supply chains and build redundancies.In the short term,retailers will need greater supply chain agility and the ability to put enterprise inventory to its most pro

3、ductive use.A New Age of ConsumerismFocus on SustainabilityAccelerated digital adoption continues.The accelerated path to digital offers both opportunities and challenges.The long-term impact of high in?ation and shrinking GDP growth may manifest itself in the coming year in increased shopper value

4、consciousness and margin pressure on enterprises.Although digital commerce o?ers retailers a growth opportunity,they must improve operational pro?tability or risk margin erosion.Environmental,social,and governance(ESG)factors impact the purchase decisions of close to 45%of shoppers globally.Shoppers

5、 are actively looking for and willing to pay extra for sustainable products.While consumerism may con?ict with a sustainable lifestyle,a well-executed omnichannel strategy is a great foundation for retailers to help bridge the gap for consumers.Digital is the default channel for shopper engagement.F

6、rom watching TV on the go,to playing a favorite playlist,to ride-hailing shoppers do not see channels the way retailers do.Retailers must continue to drive di?erentiation through continuous digital experience innovation.2023 Omnichannel Experience Index In partnership with Blue Yonder and MicrosoftS