1、Social media benchmarksThe definitive overview of how brands are using social media today,based on Emplifis exclusive data2026 REPORTSocial media is entering 2026 with sharper divides between platforms than ever before.Audience growth,engagement behaviors,and paid performance are no longer moving in
2、 sync,forcing brands to rethink where and how they show up.TikTok continues to accelerate,with rapid follower growth and an algorithm that pushes content far beyond existing audiences.Instagram remains a key channel,but its engagement mix is shifting as shares emerge as the strongest signal of reach
3、.Meanwhile,Meta platforms retain scale and stability,while X sees minimal growth and declining advertiser focus.These changes highlight a simple truth:success now depends on understanding the unique dynamics of each network.This report brings those differences into focus,offering clear benchmarks on
4、 platform growth,content performance,and paid trends.With these insights,brands can prioritize the channels,formats,and investments that will matter most in 2026,and navigate a landscape where strategic clarity is increasingly essential.Social media benchmarks 2026:Key insights and strategies for yo
5、ur brandINTRODUCTION22026 Social media benchmarks report CONTENTS(CLICK SECTIONS TO JUMP TO PAGE)What you will find in this reportThis report highlights some of the most interesting and impactful findings from our examination of exclusive internal data from Emplifis thousands of clients,and offers a
6、ctionable strategic guidance for brands based upon this information.This report is based on an extensive analysis of brand activity across major social media platforms in Jan 01,2025-December 31,2025.The dataset includes content and performance data from 200,737 Facebook,87,154 Instagram,16,879 X(fo
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