当前位置:首页 >英文主页 >中英对照 > 中译版报告详情

首席营销官理事会:2026新兴市场挑战者品牌:非洲与全球新竞争者研究报告(中译版)(38页).pdf

上传人: 1****1 编号:1158006 2026-03-17 38页 8.70MB

下载:

1、 2026 CMO CouncilChallenger Brands From DEVELOPING MARKETSAfrica and The New Global Contenders 2026 CMO CouncilPresentation OverviewMy Credentials and Connections to AfricaA Light-hearted and Serious Look at South AfricaCMO Council IntroductionThe Global Corporate RealignmentNew Emerging Market Mult

2、inationalsNew Contenders and DisruptorsChallenger Brands in South AfricaWhy Africa is Attracting AttentionContrasting South Africa to South Korea 2026 CMO CouncilUSA UNITED KINGDOM SOUTH AFRICAGLOBAL EMERGING MARKETSME,Africa,India,Asia,Latin AmericaPORT ELIZABETHMAKHANDADURBANBRAND JOURNEYMY PERSON

3、AL 2026 CMO CouncilMy South African Connections 2026 CMO CouncilSouth Africa.Never be Surprised!2026 CMO Council16000members7REGIONAL Advisory Boards110countries$1TRILLIONIn annual spend17+StrategicInterest GroupsDigital PUBLICATIONS+REPORTS443 Advisory Board MembersIntroducing the CMO Council 2026

4、CMO CouncilBrand-Centric Thought LeadershipGeo BrandingEthicalBrandingBrandExperienceSocialBrandBrandInspirationBrandAffinityBrandEquityBrandGlobalizationBrandPerformance MeasurementBrandLocalizationBrandLogistics 2026 CMO CouncilThe Global Corporate RealignmentOver 40%of the Fortune Global 500 are

5、now headquarted in emerging markets,up from from 17%in 2000”Sources:Fortune,McKinsey Global Institute.2026 CMO CouncilWhy Did These Companies Make News Recently?China Precision Machinery Export-Import Corp.2026 CMO CouncilThe AnswersChina Precision Machinery Export-Import Corp.Beat out Raytheon and

6、Lockheed Martin for a major Turkish long-range missile system contractCanned food business bought by its family owned,Philippines-based regional partner for$1.68 billionAcquired U.S.pork producer Smithfield Foods for$4.7 billion,the largest Chinese takeover of an American company 2026 CMO CouncilThe

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
1. **新兴市场崛起**:40%的财富全球500强企业总部位于新兴市场(2000年仅17%),超4000家新兴市场企业年营收超10亿美元,合计收入15-18万亿美元。 2. **非洲市场潜力**:超10亿消费者,53个国家,50%人口年龄低于20岁,45%居住在城市;1.2亿手机用户(65%人口),320万社交媒体用户。 3. **南非与韩国对比**:南非人口5100万、GDP 1860亿美元,韩国人口5100万、GDP 1.8万亿美元;南非以多元化经济和创业精神见长,韩国以制造业出口和科技巨头为优势。 4. **挑战与策略**:新兴市场企业面临本地化、品牌认知等挑战,需通过创新、敏捷运营及并购实现全球增长。
**非洲品牌崛起?** **新兴市场挑战者?** **南非机遇何在?**
客服
商务合作
小程序
服务号
折叠