1、 2025 WPIC Marketing+TechnologiesSOUTH KOREA E-COMMERCE MARKET REPORT 2025Table of Contents2South Korea E-commerce Market Report 2025Promise of the Korean Market:A Letter from Jacob Cooke03061113South Korea E-commerce Market Overview:Size&PlatformsFast-Growing Categories:Athletic Apparel(Sports&Outd
2、oor)Fast-Growing Categories:Health&Wellness ConclusionFast-Growing Categories:Mother&BabyFast-Growing Categories:PetFast-Growing Categories:Beauty(Cosmetics&Skincare)15171922Promise of the Korean MarketDespite its compact size,South Korea punches far above its weight in digital commerce.As the third
3、-largest e-commerce market in Asia-Pacific,its a nation where 97%of the population enjoys internet access and some 76.9%shop online including virtually all consumers in their 20s and 30s.At WPIC Marketing+Technologies,our work across APAC gives us a unique vantage point into trends shaping markets l
4、ike Korea.The markets high-speed connectivity,mobile-first culture,and secure payment systems have fostered tremendous consumer confidence in shopping online.For global brands,South Korea offers a compelling promise:an audience of savvy,trend-driven consumers with an appetite for quality and innovat
5、ion.Mirroring trends weve seen in China,thethe appetiteappetite forfor highhigh-qualityquality internationalinternational brandsbrands amongamong KoreanKorean consumersconsumers is is strongerstronger thanthan everever.Whether its Western luxury houses finding enthusiastic buyers in Seoul or foreign
6、 supplement makers riding a wellness boom,Korean shoppers are eager to embrace the best the world has to offer.Thats why WPIC Marketing+Technologies has invested in building out our Seoul office over the last few years to help even more of our brand partners capitalize on this opportunity.Additional
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