1、2026Trends ReportIn partnership with74%meetings drive employee engagement79%safety and security is the top priority35%will spend$1M-$10M in 202635%2026 budget will be10%+higher than last year22%not using AIat all Time and budgets remain biggest day-to-day challengesSnackable stats2 0 26 A T A G L A
2、N CEThis years data tells a clear story.In a world of uncertainty,meetings and events are still a priority.They are being planned with more care and intent than ever.In partnership withT R E N D S R E P O R T 2 0 2 6These numbers set the tone for the yearOPTIMISM,PRESSURE AND OPPORTUNITY Most organi
3、sations are still investing.Many are increasing budgets.Expectations are higher andtolerance for poor delivery is lower.Contents01About this report02The global perspective03Experientially thinking04Strategically thinking05Technologically speaking06Regional travel radarIn partnership withT R E N D S
4、R E P O R T 2 0 2 6In partnership withAbout this reportAboutthisreportT R E N D SR E P O R T2 0 2 6About this reportPolitics,society,business,technology,climate-we are locked in a cycle of permanent change with a backdrop of constant uncertainty.In late 2025,our survey captured responses from more t
5、han 500 meetings and events professionals around the world,with strong participation in North America,Europe and Asia Pacific(APAC).Respondents came from a cross-section of industries.In partnership withT R E N D S R E P O R T 2 0 2 6In partnership withT R E N D S R E P O R T 2 0 2 6Industries repre
6、sented PROFESSIONAL AND BUSINESS SERVICESTECHNOLOGY AND DIGITAL BUSINESSESFINANCIAL AND INSURANCE SERVICESMANUFACTURING AND INDUSTRIAL SECTORSHEALTHCARE ANDLIFE SCIENCESCONSUMER,RETAIL AND HOSPITALITY-RELATED ORGANISATIONSWeve combined those results with insights and expertise drawn from customers,p
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