麦肯锡：2023年CPG运营策略分析报告-如何在快速变化的环境中取胜（英文版）（120页）.pdf

1、January 2022This compendium summarizes current trends in the consumer-goods sector,its implications for supply chains,and how leaders are adapting to the challenging environment,both from the end-to-end perspective and within each of the relevant functions.CPG operations:How to win in a rapidly chan

2、ging environmentCover image:MJ_Prototype/Getty ImagesCopyright 2022 McKinsey&Company.All rights reserved.This publication is not intended to be used as the basis for trading in the shares of any company or for undertaking any other complex or significant financial transaction without consulting appr

3、opriate professional advisers.No part of this publication may be copied or redistributed in any form without the prior written consent of McKinsey&Company.9Ensuring high service levels to meet high consumer-demand volatilityThe pandemic continues to shift consumer demand as CPG companies scramble to

4、 adjust.Six best practices can enhance the supply chain now while positioning companies for long-term success.ContentsEnd-to-end strategy 42016CPG operations:How to win in a rapidly changing environmentExecutives must develop and implement strategies that enable their organization to function in fun

5、damentally different ways.How to prepare for a sustainable future along the value chainConsumer-goods companies are setting ambitious sustainability targets for themselves.To reach those targets,however,changes are required along the entire value chainwith a concrete road map.Risk and resilience in

6、consumer-goods supply chainsConsumer-goods makers supply chains are weathering enormous strain.Heres a quick look at how to strengthen them for the future.34Achieving supply-chain resiliency in consumer goods amid disruption Dirk Holbach,chief supply-chain officer for Henkels Laundry&Home Care busin