Synthesio：解码互联网时装-2023年的20种美学（英文版）（12页）.pdf

1、DECODING INTERNET FASHION:20 AESTHETICS FOR 2023 A Synthesio ReportAuthors:Emma Huff and Aurore Legentil Social media has disrupted the fashion industry in more ways than one.Apps like Instagram,TikTok,and Reddit have given rise to thousands of subcultures and cultural aesthetics around the globe.Th

2、eyve also put the power of determining whats hot and whats not in the hands of consumers,rather than brands or fashion houses.Influencers and celebrities are now the ultimate brand ambassadors(and critics)and trendsetters and consumers embrace and abandon new trends faster than most brands can keep

3、up with.In recent years,countless styles have emerged and taken hold thanks to the internet.On TikTok and Instagram,weve seen the resurgence of old aesthetics like Vintage and Y2K,and the birth of entirely new ones like Kidcore and Light Academia.For brands in the fashion,retail,and luxury spaces,ta

4、pping into social media is critical for staying relevant.While keeping up with so many“corners of the internet”can seem impossible,social intelligence and AI-powered tools like Topic Modeling allow us to track and analyze millions of data points to identify how consumers really feel,behave,and act.I

5、n this report,we explore 20 of top internet aesthetics and the social context behind each one.We used Synthesios AI-enabled consumer intelligence platform to collect global,English-only mentions related to each aesthetic.2SOCIAL MEDIAS IMPACT ON FASHION TRENDS AND STYLESaesthetics around the globe.”

6、rise to thousands of subcultures and cultural“Apps like Instagram,TikTok,and Reddit have given3Across the social media sites,blogs,and online communities we track,conversations about popular fashion aesthetics have increased by 150%in the past 6 months(compared to the previous period).These new styl