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罗兰贝格:中国经济发展新征程-短期的变动长期的优势(2023)(中译版)(33页).pdf

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1、The New China StoryShort-term Instability,Long-term StrengthMultinational companies have built up a strong local presence in China in the past decades.Many of them based their success on the“Old China Story,”which was mainly driven by the so-called“Three Carriages”consumption,investment,and net expo

2、rts,along with other driving forces such as low labor cost,lax environmental regulations,and high capital productivity.However,this“Old China Story”is over.Uncertainty and unpredictability have emerged as part of the Chinese economy,and past advantages that contributed to economic growth are disappe

3、aring.On the other hand,bilateral(economic)relations have proven successful,yet controversies continue to emerge in both bilateral relationships and the global context.The bilateral relationship between Germa-ny and China is being reassessed by the German government in all areas as part of its“China

4、 Strategy,”mainly due to political developments in China in recent years and Germanys“turn of the century”in foreign policy,sparked by the Russian war of aggression against Ukraine.The assessment of China in the triad of the cooperation partner,economic competitor,and systemic rival is now a consens

5、us among political stakeholders in Germany,the EU,and among German businesses.It is equally agreed upon that human rights violations are not compatible with the values of German companies.German companies are considered model companies in China in social responsibility and sustainable business pract

6、ices.Over one million employees of German companies in China also serve as ambassadors in society for the values German companies represent.In this context,multinational companies are now discussing the best ways to mitigate risks and better engage in the Chinese market.Combined with Roland Bergers

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本文主要讨论了跨国公司在中国市场的新故事。文章指出,过去几十年,跨国公司在中国市场取得成功主要基于“旧中国故事”,即依靠低劳动力成本、宽松的环保法规和高资本生产率等优势。然而,这些推动中国经济增长的因素正在逐渐消失。文章强调,尽管中国目前面临经济挑战,但其在制造业、国内市场和科技创新方面的基本面依然强劲。文章提出了“新中国故事”的三个新经济引擎:工业现代化、低碳发展和共同富裕。文章建议,为了适应“新中国故事”,跨国公司需要进行风险预防和缓解,业务模式也需要演变。文章最后提出了三种战略选择:中国加一策略、通过创新打造竞争优势和本地化策略。
跨国公司如何适应? 旧中国故事结束,跨国公司如何应对? 跨国公司如何抓住机遇?
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