益普索：2023年奢侈品行业转型报告-如何适应新常态（中译版）（19页）.pdf

1、1WHO ARE THE AFFLUENTS?LUXURY&CSRGEN Z&LUXURY WHAT ARE THE REASONS TO BUY LUXURY BRANDS?LUXURY&METAVERSEAFFLUENTS&SURVEYSCOMPASSLUXURY&CRISISFOCUS:CHINA,ITALY,SWITZERLAND,USAINSIGHT TANKLUXURY:THE TIME OF TRANSFORMATIONS?HOW TO SURF BETWEEN CONSTANTS AND CHANGES.PAGE 6PAGE 12PAGE 28PAGE 8PAGE 14PAGE

2、 30PAGE 32PAGE 10PAGE 1823The Insight Tank is a team of Ipsos experts bringing together knowledge and data on a selection of topics with strong business potential:By targeting key-issues at the intersection of all sectors and all markets.By affirming the link between society and consumption,citizens

3、 and consumers,to connect marketing,public opinion,media,etc.with major societal phenomena and their impacts,and vice versa.By associating insights with academic knowledge outside Ipsos.The Insight Tank,a“provocative thinking”approach in line with Ipsos“Game Changer”signature.Enjoy Insight Tank n8,a

4、 collection created to address your business questions.345EDITORIALLuxury:the time of transformations?Baroque is the art of inconstancy,mobility,and ephemeral trends.Conversely,Luxury embodies what is immutable,timeless,and incorruptible.It is naturally identified with gold,while Baroque was born fr

5、om the silver of oddly shaped pearls.Luxury is an absolute that defies fashion,possessing an incomparable know-how faithful to tradition.This is the European vision,and especially the French one.Meanwhile,under the impetus of a new generation of creators,Luxury has become synonymous with breakthroug

6、hs,innovations,and audacity:nothing testifies to this more than the world of fine watchmaking with pieces inspired by pocket watches or by the cylinders of an engine.Other transformations have been born and are accelerating.Luxury clients are changing and no longer have much to do with Clark Gable o