MNTN：2022年返校季联网电视广告营销指南（中译版）（17页）.pdf

1、Back-to-school is back in business.Last years combined back-to-school and back-to-college spending topped over$108B,up from$101B the year prior.And yes,you can bet it broke records like other seasons which weve investigated this year.Now that in-person attendance is back in full swing,were anticipat

2、ing another big year for the books.So,pencils up,heads down and open up those notebooksthis is one report youre not going to want to miss.Your Performance TV Guide toBack-to-School.“Education is the most powerful weapon which you can use to change the world,”said Nelson Mandela,former Unesco Goodwil

3、l Ambassador and former President of South Africa.The impact of the last two years shook the world,and the education sector was no exception.But,things are taking a turn for the better.Last year,a giant stimulus bill channeled$122 billion to schools,and a few months ago the Department of Education a

4、nnounced a broader effort to support students,schools and communities recover from the pandemic,investing over$220 million to support learning and development across the country.This year,the current economic backdrop is driving needs-based and price-based decisions,with three-quarters of Americans

5、planning to spend the same or less on back-to-school,and look for commodities with ancillary value that extends well into the fall season.Keep reading as we give you a lay of the land this season.Introduction.YOUR PERFORMANCE TV GUIDE TO BACK-TO-SCHOOL 3Despite the pandemic impacting the back-to-sch

6、ool season,back-to-school expenditure still continued to trend upwards over the last year.Research firm Statista revealed that expenditure broke records last year and topped$108B in spending.Time to Get Schooled:Last Years Learnings Are In.Similarly,average back-toschool and-college spending per hou