品牌金融（Brand Finance）：2026年全球银行品牌500强报告（中译版）（28页）.pdf

1、global brand intelligence since 1996Technology,TrusT,and The human side of BankingBanking 500 2026 Driving Growth with Function and Feeling2026|Banking 500 Brand Finance Journal|3ContentsBrand Finance Journal 2026 Banking 500Brand Finance Journal 2026 Banking 500|ContentsFOREWORD5by David Haigh,Edit

2、or-In-Chief,Chairman,Brand FinanceINTRODUCTION7by Annie Brown,Managing Director UK,Brand FinanceMAIN FEATURE:Top 500 Banking Brands8GLOBAL TRENDS12REGIONAL INSIGHTS16FEATURE:AI as an enabler of brand value20 by Annie Brown,Managing Director UK,Brand FinanceFEATURE:How banks can build trust in an inc

3、reasingly distrustful world22 by Paula Oliveira,Global Head of Strategic Services,Brand FinanceBRAND SPOTLIGHTS26 Banca Transilvania26 by mer Tetik,CEO of Banca TransilvaniaBNP Paribas28 by Elise Hermant,Head of Group Communications,BNP Paribas EFG30 by Alain Zimmermann,Global Chief Marketing&Brandi

4、ng Officer,EFGMashreq32 by Muna Al Ghurair,Group Head of Marketing&Corporate Communications,MashreqQNB34 by Heba Al-Tamimi,Senior Executive Vice President,Group Communications,QNB GroupStandard Bank36 by Diana Springer,Head,Brand&Marketing,Standard Bank GroupTD38 by Tyrrell Schmidt,Chief Marketing O

5、fficer,TD Bank GroupTOP 500 BANKING BRANDS40METHODOLOGY502026|Banking 500 Brand Finance Journal|Brand Equity DataIndustry and regional comparisons of brand strength from our annual global research study of over 6000 brands to inform strategic brand decisions ranking tables of the top 500 banking bra

6、nds in the world by value from 2007 to 2026 Sector Value TablesOur report on the contribution that perceptions of sustainability make to the values of the worlds leading brands PerceptionsOur measure of the contribution that CEOs make as“guardians”of the value of their brands Guardianship IndexReque