Brand Finance：2023年全球银行品牌500强报告（英文版）（54页）.pdf

1、Banking 5002023The annual report on the most valuable and strongest banking brandsFebuary 2023Brand Finance Banking 500 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7Ranking Analysis8Asset Management Analysis16Brand Value Ranking(USDm)17Brand Spotlights27QNB Group

2、 Mrs.Heba Ali Al Tamimi,Senior Executive Vice President,QNB Group Communications28Insights30Key reputation drivers inthe banking sector Carine Guillou,Research Director,Brand Finance 31Do customers care about the state of their banks poor green perceptions?Declan Ahern,Director,Brand Finance 35Metho

3、dology42Our Services49Brand Finance Banking 500 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,w

4、e have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offe

5、r a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Ins

6、titute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been