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欧洲旅游委员会(ETC):2025年第四季度欧洲旅游业趋势与前景报告(中译版)(60页).pdf

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1、1 European Tourism:Trends&Prospects Quarterly Report Q4/2025 2 European Tourism:Trends&Prospects Quarterly Report(Q4/2025)A report produced for the European Travel Commission by Tourism Economics Brussels,February 2026 ETC Market Intelligence Report 3 European Tourism:Trends&Prospects(Q4/2025)All ri

2、ghts reserved.The contents of this report may be quoted,provided the source is given accurately and clearly.Distribution or reproduction in full is permitted for own or internal use only.While we encourage distribution via publicly accessible websites,this should be done via a link to ETCs corporate

3、 website,referring visitors to the Research/Trends Watch section.The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Executive Unit of the European Travel Commission.Data sources:This report includes

4、 data from the TourMIS database,STR,IATA,Eurocontrol,UN Tourism,Lighthouse and MMGY TCI Research.Economic analysis and forecasts are provided by Tourism Economics and are for interpretation by users according to their needs.Published by the European Travel Commission Rue du March aux Herbes,61,1000

5、Brussels,Belgium Website:www.etc-corporate.org Email: ISSN No:2034-9297 This report was compiled and edited by:Tourism Economics(an Oxford Economics Company)on behalf of the ETC Market Intelligence Group.Cover:2 Skiers in the evening light in front of a mountain scenery Image ID:Michael Fischer Copy

6、right:Unsplash Licence 4 Foreword The majority of European countries experienced growth in inbound tourism in 2025 compared to the previous year.Overall,international tourist arrivals across the continent increased by just over 3%,based on data from reporting destinations.As tourism continues to gro

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1. **整体增长**:2025年欧洲国际游客到访量同比增长3.2%,过夜数增3.1%,旅游支出增速更快(预计9.7%),反映“重价值轻数量”趋势。 2. **区域表现**:北欧/中东欧(如芬兰+14.1%、立陶宛过夜+22.8%)和传统热门目的地(法+8.2%、希+4.4%)需求强劲,但德国仍低于疫情前(到访-0.9%)。 3. **长距离市场复苏**:2026年长途游预计增9%,中国(+28%)和印度(+9%)增长显著,航空连通性改善推动需求。 4. **行业动态**:航空RPK在10-11月增6.7%-7.1%,显示淡季需求上升;酒店RevPAR增2.1%,西班牙短期租赁因新规供应减少7.1%。 5. **风险与趋势**:79%从业者认为财务压力是最大挑战,23%担忧游客停留时间缩短;淡季和小众目的地兴趣持续上升。
欧洲旅游趋势? 长途游复苏? 旅游消费增长?
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