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世界旅游业理事会&GSIQ:2026英国游客税调查报告(中译版)(26页).pdf

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1、UK Tourist Taxes:Survey Results 17 February 2026Contents01 Results Summary02 UK Visitation03 Tourist Taxes04 Demographics05 MethodologyResults SummaryMethodology SummaryOnline surveys were completed with 1,500 individuals across France,Germany,and the United States,with 500 interviews completed per

2、country.A further 1,000 interviews were completed in the UK.All respondents have taken a leisure trip(staying away from home for at least three nights)in the last three years or intend to in the next two years.All respondents,except those in the UK,have travelled or intend to travel outside their co

3、untry.The sample is designed to be representative of this group by age,gender and income.No weightings have been applied.The UK sample is representative of the general population by age,gender,income and geographical region.All interviews were conducted between 7th 11th February 2026.Note:percentage

4、s may not add to 100 due to rounding.“ALL”scores do not include results from UK respondents59%of overseas travellers are certain or likely to visit the UK,but this drops to 44%if a tourist levy is introduced.Even among the most certain(24%),only 14%remain certain with a levy.Certainty drops even for

5、 those already booked to visit the UK(85%down to 76%),but the biggest impact is on those planning but not booked,where certainty falls from 78%to 54%when presented with the proposed UK levy.Travellers have previously changed plans due to levies,with 46%claiming so.They have either still gone ahead b

6、ut spent less or shortened their trip(27%)or gone to another destination(19%).Only 38%say they wouldnt change their plans if the UK brought in a levy of$6/5,dropping to just 27%if the levy is$12/10 per person per night.Depending on the levy amount,either 18%or 29%would consider an alternative destin

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1. **旅游税对访英意愿的显著影响**:59%的海外游客原本可能访英,若征收旅游税则降至44%;已预订游客的 certainty 从85%降至76%,计划中未预订者从78%骤降至54%。 2. **游客行为改变**:46%游客曾因旅游税调整行程(27%缩减行程/消费,19%改换目的地);38%游客表示£5/晚的税不影响计划,但£5/晚降至27%,£10/晚时20%考虑替代目的地。 3. **消费削减与家庭影响**:57%游客会减少纪念品消费,42%会削减餐饮支出;家庭游客对税的担忧最突出(42%认为是大问题)。 4. **不确定性阻碍决策**:77%游客因税的不确定性犹豫,14%会推迟或取消访英;仅32%英国居民表示£5/晚的税不影响计划。 5. **英国感知与信心**:64%游客认为英国已是高消费目的地;仅32%相信税收会用于改善游客体验,英国居民信心最低(22%)。
英国旅游税影响? 游客会减少消费吗? 家庭更在意税收吗?
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