英敏特：消费者如何看待新的食品饮料创新？-聚焦放纵型食品饮料（英文版）（22页）.pdf

1、What do consumers think of new food/drink innovation?:A Mintel Purchase Intelligence explorationProducts recently featured at Mintels Big Conversation Australia:Unwrapping indulgence in food/drinkHammonds Chicken&Waffles Milk Chocolate with Maple SyrupWhat do consumers think of this product?USA$3.49

2、 USDof US consumers would try this product (vs chocolate confectionery category benchmark of 50%)“Chicken and waffle flavored chocolate sounds so gross.When you think of maple syrup on chicken it gives me the ick.”Female,Northeast,18-34COUNTRYPRICE31%Source:Mintel Purchase IntelligenceMicheles Grano

3、la Maple Pecan,Oat&Nut ButterWhat do consumers think of this product?USA$11.99 USDof US consumers perceive this product to be an indulgent treat(vs nut spreads category benchmark of 50%)“It looks good,and something I would like to try,but it doesnt say its organic.Would add more value to the product

4、 in my eyes.”Male,West,18-34COUNTRYPRICE58%Source:Mintel Purchase IntelligenceToodaloo Smoke Show Adaptogenic Trail MixWhat do consumers think of this product?USA$8.99 USDof US consumers would buy this product (vs snack mixes category benchmark of 40%)of US consumers perceive this product to be uniq

5、ue(vs snack mixes category benchmark of 45%)COUNTRYPRICE36%68%Source:Mintel Purchase IntelligenceFillos Walking Tamales Mexican Chocolate Almond Corn BarWhat do consumers think of this product?USA$2.50 USDof US consumers perceive this product to be unique(vs corn based snack category benchmark of 46

6、%)COUNTRYPRICE65%Source:Mintel Purchase Intelligence“First of all,I love tamales.I love the package and design.Especially the man.It draws you in and catches the eye.”Male,South,35-54Olipop Strawberry Vanilla Sparkling TonicWhat do consumers think of this product?USA$2.70 USDof US consumers would tr