Morning Consult：2023年酒店预订指数报告（英文版）（14页）.pdf

1、2023 Travel OutlookJanuary 2023Hotel Booking IndexTravel Plans&PreferencesCONTENTSMethodology:Results shown among two online polls conducted by Morning Consult on behalf of AHLA.The first was conducted December 16 19,2022 among 4005 U.S.adults and the second was conducted December 28,2022 to January

2、 2,2023 among 4021 U.S.adults.The interviews were conducted online and the data were weighted to approximate a target sample of adults based on gender,age,race,educational attainment,and region.Topline results from each survey have a margin of error of plus or minus 2 percentage points.3The short-te

3、rm outlook for the hotel industry is very good based on MorningConsult and AHLAs blended average of relevant factors travel likelihood,financialwellness,and a preference for hotels over alternative lodging options.HOTEL BOOKING INDEX7.1Booking Index Composite Score:10Excellent98Very good76Good54Fair

4、32Poor10Very poorout of 104Hotel Booking Index CalculationHOTEL BOOKING INDEXComponents1.Travel likelihood(next three months)50%1aLeisure travel likelihood 23.5%1bBusiness travel likelihood 26.5%Qtext:How likely,if at all,are you to travel overnight for the following in the next three months?2.Self-

5、assessment of household financial security 30%Qtext:How would you rate your households financial security right now?3.Preference to stay in hotels for travel(next three months)20%3aLeisure travel hotel likelihood 10%3bBusiness travel hotel likelihood 10%Qtext:If you were to travel overnight for _ in

6、 the next three months,which of the following types of accommodations would you be most likely to stay in?26.5%23.5%30%10%10%Factor Weighting in Index Calculation5Most adults whose jobs involve traveling are likely to do so in the next 3 months.Over one-third of U.S.adults are likely to travel overn