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贝恩公司:2022年中国奢侈品市场:个人奢侈品迎来增长新局面(中译版)(12页).pdf

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1、Ongoing Covid-19 restrictions and economic uncertainty caused the first personal luxury market decline in five years.Setting a New Pace for Personal Luxury Growth in ChinaCopyright 2023 Bain&Company,Inc.All rights reserved.This work is based on secondary market research,analysis of financial informa

2、tion available or provided to Bain&Company and a range of interviews with industry participants.Bain&Company has not independently verified any such information provided or available to Bain and makes no representation or warranty,express or implied,that such information is accurate or complete.Proj

3、ected market and financial information,analyses and conclusions contained herein are based on the information described above and on Bain&Companys judgment,and should not be construed as definitive forecasts or guarantees of future performance or results.The information and analysis herein does not

4、constitute advice of any kind,is not intended to be used for investment purposes,and neither Bain&Company nor any of its subsidiaries or their respective officers,directors,shareholders,employees or agents accept any responsibility or liability with respect to the use of or reliance on any informati

5、on or analysis contained in this document.This work is copyright Bain&Company and may not be published,transmitted,broadcast,copied,reproduced or reprinted in whole or in part without the explicit written permission of Bain&Company.Authors and acknowledgmentsBruno Lannes is a senior partner with Bai

6、n&Companys Consumer Products and Retail practices and is based in Shanghai.You can contact him at .Weiwei Xing is a partner with Bain&Companys Consumer Products and Retail practices in Greater China and is based in Hong Kong.You can contact her at .The authors are grateful for all those who contribu

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根据报告的内容,本文主要讨论了2022年中国奢侈品市场的发展情况。 1. 2022年,受新冠疫情和零容忍政策影响,中国奢侈品市场出现10%的下滑,结束了连续五年的增长。 2. 尽管如此,中国奢侈品市场的基本面仍然强劲,预计2023年将恢复增长。 3. 2022年,所有奢侈品类别都出现了下滑,但手表类下滑最为严重,达到20%-25%。 4. 2022年,海南免税店的销售额可能下降了30%,远低于预期的1000亿元人民币。 5. 尽管存在价格差异,但大多数品牌仍维持全球定价策略。 6. 预计2023年第一季度末,中国奢侈品市场将恢复增长,并有望在2023年上半年恢复到2021年的销售水平。 7. 中国奢侈品市场仍是最有前景的市场,预计到2030年,中产阶级和高收入人群将翻倍。
2022年中国奢侈品市场为何出现下滑? 哪些因素导致海南免税店销售额下降? 中国奢侈品消费者有哪些独特的购物行为和偏好?
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