The Influencer Marketing Factory：2022年社交电商报告（英文版）（91页）.pdf

1、SocialCommerce 2022by The Influencer Marketing Factory DOWNLOAD OUR CREATOR ECONOMY REPORTINCLUDES:What is the Creator Economy?Creators and Users Surveys Social Media and The Creator Economy Creator Economys Platforms and Tools Case Studies Quotes from expertsCLICK HERE2TABLE OF CONTENTWhat is socia

2、l commerce?Our Survey Social Media and Social Commerce Livestream shopping35 19 39 66What you will learnFrom our exclusive Survey*From our research on Social Commerce182%of responders have discovered a product on social media and purchased it directly on their phone57%have purchased something during

3、 a livestream shopping event and 39%strongly agree that they like to discover new products during live shopping events.234541234558%have used a Buy Now Pay Later service compared to our previous survey run in early 2021,36%more users have tried BNPL41%strongly agree they like to take advantage of sp

4、ecial discounts offered by influencers42%strongly agree that they prefer to check out directly on a social media app(instead of a third-party website)97%of Gen Z consumers use social media as their top source of shopping inspiration90%believes influencer marketing to be an effective form of marketin

5、g and 72%believe that the quality of customers from influencer marketing campaigns is better than other marketing typesThe number of US social commerce buyers accelerated 25.2%to 80.1 million in 2020 and is anticipated to increase to 96 million in 2022.83%of consumers browsing TikTok say seeing tren

6、ding content has inspired them to make a purchaseWorldwide,social commerce generated about$475 billion U.S.dollars in revenue in 2020.With an expected compound annual growth rate(CAGR)of 28.4 percent from 2021 to 2028,revenues are expected to reach approximately 3.37 trillion dollars in the latter y