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1、MEET THEM E G A T R E N D SSITAs innovation report explores 12 key trends that will shape the travel industry over the next decadeMeet the MegatrendsEmerging technological,societal,traveler,and economic trends have significantly morphed the travel landscape over the last few years,forcing industry,g

2、overnments,and workforces to adapt rapidly.A new era of travel is fast emerging,featuring trusted digital identities,hyper-efficient metaverse-like airport operations,sustainable aviation,a full digital economy,and air taxis.The air transport industry is at a post-pandemic crossroads,facing challeng

3、es from all sides.While domestic and international travel recovery accelerates globally,airports and airlines are scrambling to provide the seamless travel experience passengers expect,often with slashed workforces and squeezed budgets.Health status verification issues still affect some parts of the

4、 world,while the climate crisis demands swifter and more decisive industry action and collaboration to make travel more sustainable.Passenger expectations are also changing with the development of new technologies,while societal and generational shifts,along with new working practices,are affecting

5、all of us,while at the same time evolving the role of the workforce in the transport industry.We now have an opportunity to re-imagine the world of travel,connect the dots,and transform travel with bold solutions that cross sectors and exploit the latest technologies.We must collaborate today and bu

6、ild agility and resilience into the transport industry to make travel seamless,trusted,safe,and sustainable for all.These Megatrends do not exist in silos but operate in an evolving ecosystem where emerging technologies interconnect the trends and help drive them forward.Data is at the heart of this