Martech：2023年企业数字体验平台营销人员指南（第2版）（中译版）（49页）.pdf

1、MARTECH INTELLIGENCE REPORTS E C O N D E D I T I O N ENTERPRISEDIGITAL EXPERIENCEPLATFORMS:A MARKETERS GUIDELearn more at .Stand out with Arc XP,the digital experience platform that helps you forge genuine emotional connections with your customers on your terms.Low-code front-end platform that doesn

2、t require developersCentralized management across multiple sitesBuilt for multimedia stories and experiencesIntuitive,agile content management systemCreatebrand love.2023 Third Door Media,Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Experience Platforms:A Marketers GuideMar

3、ket overview.3The evolution of DXPs in response to business needs.3Figure 1:Interest in digital experience and headless CMSs,is growing.3Figure 2:A constellation of technologies is giving way to a more unified platform.4The factors driving interest in digital experience platforms.4Figure 3:WordPress

4、 dominates the CMS market.5Rising expectations .6Figure 4:The number of connected devices globally is growing.6Data and analytics needs .6Figure 5:Customers expectations are raising the bar.7Figure 6:Businesses that dont personalize risk losing customers.8The modern user experience .8Figure 7:Google

5、 research correlates speed and revenue.8Figure 8:How headless and hybrid content management differs from the traditional approach.9Ecommerce everywhere.9A mindset shift toward greater agility and modularity.10Figure 9:Composable and modular offerings allow businesses to respond more quickly to chang

6、es.10The vendor marketplace.10Digital experience platform capabilities.12Content management.13Support for multiple platforms and types of experiences.13Delivery,presentation and orchestration of content and experiences.13Personalization.13Analytics and optimization.13Figure 10:Vendor comparison char