SocialPeta：2022Q3移动游戏及应用营销报告（中译版）（109页）.pdf

1、AboutSocialPeta5.1 millionAPP advertisers1.2 billionad creatives1.2 milliondaily updatesWith SocialPeta,you can keep an eye on your competitors ad data,and get inspired by ad datafrom global networks,media,and advertisers.Get Inspiration From 1.2 BillionAd CreativesSocialPeta covers ad data from nea

2、rly 70 countries/regions,and over 70 well-known ad platformsworldwide,such as Unity,Twitter,YouTube,Facebook,TikTok.We provide nearly 1.2 billion adcreatives,updating millions each day.SocialPeta is the best source of inspiration for ads.Website:Insights into GlobalMobile Game Marketing/5Insights in

3、to StrategyGames Marketing in Q3/21Insights into RPGs Marketing in Q3/36Insights into Simulation Games Marketing in Q3/49Insights into Casual Games Marketing in Q3/61Insights on Mobile Game Marketing in Different Countries/Regions/74Insights into Global Mobile Game MarketingSource:SocialPeta,based o

4、n data retrieved from backend data sourcesDate Range:Jan-Sept 202250.0M1.0M2.0M3.0M4.0M5.0M6.0M7.0M8.0M9.0M0.0 K5.0 K10.0 K15.0 K20.0 K25.0 K30.0 KJanFebMarAprMayJunJulAugSeptActive AdvertiserActive CreativeInsights into Global Mobile Game Marketing in 2022Global Mobile Game Advertisers in Q3Global

5、Mobile Game Creatives in Q336.1KYoY16.6%12.6MYoY8.7%Jan-Jul saw a significant increase in creatives;August saw a dramatic decline in creatives.Q3 reported a total of over 36000 mobile game advertisers,up 16.6%YoY.The number of monthly active advertisers was on a rising curve toreach over 22000.Activ

6、e creatives had surged since January to reach over 8 million creatives in July only.But creatives experienced a dramatic decline in August,with a decrease of over 20%from the previous month.Source:OpenMediation,based on processed market dataDate Range:Jul 2021-Sept 20226Insights into Global Mobile G