波士顿咨询：2022澳大利亚消费者信心指数报告（英文版）（14页）.pdf

1、 2022 Boston Consulting Group1 2022 Boston Consulting Group2The Australian Consumer Sentiment Snapshot series shares insights from a BCG consumer surveyundertaken with our coding and sampling partner,Dynata.The survey aims to uncover how consumerperceptions,attitudes and spending behaviors are impac

2、ted by the evolving COVID-19 and inflationaryenvironment.This snapshot presents insights from Round 6 of the survey,gathered from 2 Novemberto 8 November 2022.We have drawn comparisons with research completed in previous rounds andother countries.With uncertain economic conditions and the aer-effect

3、s of the pandemic,consumer behaviorand sentiment continue to evolve rapidly.We are seeing 7 trends emerge from the inflationaryenvironment and receding COVID-19 impact:1.Consumers concerns are high aer a brief period of post-COVID-19reliefTwo years aer the onset of the pandemic,inflation has become

4、one of the main concerns forthe global economy.Prices are at a record high in the UK and Europe because of inflation andRussia-Ukraine conflicts.This has led to the highest level of concerns about macro and microeconomic factors we have seen in all survey rounds.Most consumers across the countriessu

5、rveyed,including Australia,think there will be an economic recession and that inflation ishere to stay.See Exhibit 1.Consumers concerns are high aer a brief period of post-COVID-19 relief1.Consumers are earning and saving less,yet spending more,primarily due to inflation butalso because of pent-up d

6、emand2.Confidence in job security and the receding impact of COVID-19 are supportingconsumers in this inflationary environment3.Six patterns of spending are emerging as consumers reset their category spending for thenext 6 monthsinflation driven,pent-up demand,no sacrifice,dip in volume,dealhunting,