Demand Spring：2022年首席营销官(CMO)面临的10大挑战及应对方法（中译版）（25页）.pdf

1、And How to Conquer Them The 10 Biggest CMO Challenges of 2022To learn more about Leap Advisory by Demand Spring,visit demandspring/leapNot only do you have to be a world-class marketer,communicator and collaborator,you also need to be a strategic thinker,brand advocate,and tech genius.You need to ba

2、lance short-term execution,long-term planning,and everything in between.Deliver ROI.Did we mention predict the future?So many questions and challenges.Never a moment just to breathe.Here at Leap Advisory,we want to help you take a moment with your peers,albeit virtually.We asked 10 of our experience

3、d and creative advisors how they and other marketing executives are approaching the coming year.What challenges are keeping them awake at night,and how will they solve them?The answers were as varied as the many hats worn by CMOs,from staying connected with customers to brave new worlds such as ABM,

4、social advocacy,behavioral science,and humorbecause if we cant laugh a little,whats the point?We hope you enjoy these nuggets of wisdom as much as these marketing leaders enjoyed sharing them.TAKE A MOMENT FOR YOUCMOs juggle so many competing priorities.And recent years have only intensified the pre

5、ssure to perform.2PREDICTIONS:THE 10 BIGGEST CMO CHALLENGES OF 20223PREDICTIONS:THE 10 BIGGEST CMO CHALLENGES OF 202210 biggest CMO Challenges of 202202The Rise of Corporate Social Advocacy When&How to EngageMICHELE GRIESHABER03Good CMOs Play The Long GameJOE CORDOThe Importance and Impact of CMOs W

6、ho Are Active on Social Media04TESSA MAY MARR05Using Behavioral Science to Improve EngagementNANCY HARHUT063 Ways to Prioritize Relevance in Your Content StrategyCHRIS BLOSE07How To Scale Account-Based MarketingPAM DIDNER08Rebuilding a Trusting,Creative Culture with Improv RulesTIM WASHER09Why We Do