Pixability：2022年英国消费者在YouTube及其他联网电视平台上的流媒体习惯报告（中译版）（24页）.pdf

1、HOW WE WATCH NOWU.K.Consumer Streaming Habits on YouTube and Other Connected TV PlatformsAN INSIGHTS STUDY FROM PIXABILITYTABLE OF CONTENTS030514220407171119Introduction&MethodologyWho Is YouTubes Massive AudienceThe Rise Of YouTube On TVConclusionKey TakeawaysViewing Habits Of YouTubes AudienceA Na

2、tion Of Cord CuttersWhat People Watch On YouTubeREPORT FINDINGSHow Consumers Watch Connected TV PlatformsHow We Watch Now-U.K.Consumer Streaming Habits on YouTube and Other Connected TV Platforms 2022 Pixability,Inc.All rights reserved.2INTRODUCTION&METHODOLOGYIn January 2022,Pixabilitys insights te

3、am conducted an online survey of U.K.adults,with a goal of gaining insights into how consumers across the country were watching YouTube and other Connected TV platforms.We also wanted to understand consumer preferences around advertising and TV subscriptions.The goal of the survey was to help advert

4、isers better understand how their target audiences are engaging with YouTube and other CTV platforms so that they can drive a greater impact with their video advertising strategies.JANUARY 2022:SURVEY IN-FIELDHow We Watch Now-U.K.Consumer Streaming Habits on YouTube and Other Connected TV Platforms

5、2022 Pixability,Inc.All rights reserved.3KEY TAKEAWAYSYouTube has the biggest reach of all streaming platforms in the U.K.,with 94%of consumers saying they watch the platformPeople go to YouTube for lots of different kinds of content the average consumer in the U.K.regularly watches video from 14 or

6、 more content categoriesConsumers watch a ton of YouTube on average,U.K.adults watch more than 45 minutes per day45 MINWhile U.K.consumers of all ages are watching YouTube,males ages 18 to 24 are watching the most per day on averageOnly 33%of consumers think theyll have a TV subscription within a fe