Pixability：2022年YouTube体育内容洞察报告（英文版）（19页）.pdf

1、SPORTS ON YOUTUBE An Insights Report By PixabilityIntroductionThe sports category is one of YouTubes largest,clocking in at more than 1T all-time views as of October 2021.To understand the space,Pixabilitys insights team took a look at sports content on the platform,hoping to uncover:What types of s

2、ports content are people watching on the platform?How is the sports category evolving on YouTube?What can brands do to best reach sports fans on YouTube?With these insights in hand,brand and agency marketers will be able to take advantage of the massive sports category on YouTube,and reach and engag

3、e sports fans around the content they love.For a deeper dive into insights around the sports space on YouTube,contact us.SPORTS ON YOUTUBE:THE HIGHLIGHTS*All-time sports space stats on YouTube1 TRILLION VIEWS28.3M Total Videos59K Total Channels95%Average Favorability1.71%Average Engagement Rate20.2%

4、YoY Growth from 20202021Sports on YouTube An Insights Report by Pixability 1 2022 Pixability,Inc.All rights reserved.SPORTS CONTENT ON YOUTUBESECTION 01SECTION 1:SPORTS CONTENT ON YOUTUBESports Is Bigger Than 70%Of Content Categories On YouTubeThe sports space is larger than 18 of the 26 major conte

5、nt categories on YouTube.Thats more views than even fashion,automotive,and healthy living all wildly popular YouTube categories in their own right.Music Space on YouTube15.8TViewsVideo Game Space on YouTube4.8TViews1TViews*All-Time views by space751BViewsStyle/Fashion Space on YouTube572BViewsAutomo

6、tive Space on YouTube467BViewsHealthy Living Space on YouTubeAll of these content spaces can play a part in helping a sports brand engage with audiences,particularly music and video game content as well show later.Sports Space on YouTubeSports on YouTube An Insights Report by Pixability 2022 Pixabil