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YouGov:科技领先者:2026年印度消费电子品牌排行榜(中译版)(18页).pdf

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1、Exploring the top consumer electronics and smartphones in urban India based on consideration and perceived value among customers.Top in tech:Consumer electronics rankings 2026INDIAIndia consumer electronics rankings 202621Foreword2Consumer electronics3Mobile devices4MethodologyContentsContentsIndia

2、consumer electronics rankings 20263Get in touchDiscover brand trackingIn an era defined by rapid technological evolution and shifting consumer expectations,the landscape of consumer electronics continues to transform at an unprecedented pace.Our top consumer electronics brands report provides busine

3、ss leaders with a snapshot of the top performing and most-improved brands across key industry segments from consumer electronics to mobile devices.We explore how leading brands are resonating with distinct demographic cohorts,revealing how gender and generational preferences are shaping purchase beh

4、avior and loyalty.Understanding these nuances is essential for companies aiming to innovate,differentiate,and connect with todays diverse global consumer base.”Laura RobbieCEO,YouGov APAC&MENAForewordIndia consumer electronics rankings 20264Consumer electronics Consideration rankings Value rankingsI

5、ndia consumer electronics rankings 20265YouGov BrandIndex(Jan 1,2025 Dec 31,2025)n 10,400;To qualify as top-ranked,brands haveheld trackedscores for at least 6 months(183 days).When you are in the market next to purchase consumer appliance and/or smartphone,from which of the following would you cons

6、ider purchasing?Most considered Consumer electronics brands 2026Samsung leads as the most considered Consumer electronics brand,followed by Apple and LG.Discover brand trackingRankConsumer electronicsConsideration(%)1Samsung44.92Apple27.33LG25.04Sony24.25Dell20.96Philips20.57HP20.08Whirlpool18.59Hav

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1. **消费电子品牌**:三星以44.9%的考虑率位居第一,苹果(27.3%)、LG(25.0%)紧随其后。LG考虑率年增长最快(+4.6%),价值评分三星(68.6)领先,苹果手表(+7.0)价值提升显著。 2. **手机品牌**:三星手机(38.7%)为最考虑品牌,iPhone(29.5%)、OnePlus(20.6%)分列二三位。Google Pixel考虑率年增长最高(+3.6%),OnePlus手机价值评分(63.0)最佳,年增7.0。 3. **人群差异**:女性更倾向索尼(26.0%),男性偏好LG(24.9%);Gen Z首选三星(33.6%),Baby Boomers+更关注LG(33.1%)。
**印度电子品牌谁领先?** **手机品牌如何选?** **哪个品牌最值钱?**
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