GWI：2023年全球媒体格局分析报告（中译版）（40页）.pdf

1、GWIs flagship report on the latest trends in global mediaThe global media landscapeIn this reportClick the dots to navigateDiscover our dataKey insightsMedia consumption overviewWhats the current state of the market?How has media consumption changed over time?TV/videoWhats currently driving demand?W

2、hich players are currently leading the landscape?NewsHow has the perception of the news changed?Where are consumers getting their news?04070820324048606870Methodology All figures in this report are drawn from GWIs online research among internet users aged 16-64.Our fig-ures are representative of the

3、 online populations of each market,not its total population.Note that in many markets in Latin America,the Middle East and Africa,and the Asia-Pacific region,low internet penetration rates can mean online populations are younger and more urban,affluent and educated than the total population.Each yea

4、r,GWI interviews over 900,000 internet users aged 16-64 via an online questionnaire for our Core dataset.A proportion of respondents complete a shorter version of this survey via mobile,hence the sample sizes presented in the charts throughout this report may differ as some will include all responde

5、nts and others will include only respondents who com-pleted GWIs Core survey via PC/laptop/tablet.When reading this report,please note that we focus on data from our ongoing global quarterly research,but also refer to our monthly Zeitgeist studies across 12 markets.Throughout this report we refer to

6、 indexes.Indexes are used to compare any given group against the average(1.00),which unless otherwise stated refers to the global average.For example,an index of“1.20”means that a given group is 20%above the global average,and an index of“0.80”means that an audience is 20%below the global average.Ga