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1、building a syndication inriver,all rights reserved2/34 building a syndication program|an inriver+valtech guidethe syndication program why a programmatic approach the syndication cycle step-by-step guide to people,process,and technology practical example of a syndication implementing your syndication

2、 program3/34 building a syndication program|an inriver+valtech guideintrocontents:the team the pilot project expanding the pilot project building a syndication strategy reference materials This guide was created by Valtech and inriver to assist ecommerce leaders on how to best understand the syndica

3、tion challenge and how a combination of people,process,and technology can achieve success on the digital shelf.In this guide,we will follow the newly assembled(and completely fictional tool manufacturer)Natural Tools syndication team as they tackle syndicating their first product category to Amazona

4、nd build a strategy for expanding their syndication program in the future.This guide presents a Maturity Model to help assess where your organization currently is and how to take your team to the next level.4/34 building a syndication program|an inriver+valtech guidewhy you need a syndication progra

5、mSyndication to marketplaces is an ongoing process not a one-time configuration.When syndicating to retailers,brands must comply with the format,attributes,attribute values,and delivery method required by each retailer.Retailer requirements change frequently as they seek to differentiate themselves.

6、For each change,new configurations and product enrichment in inriver may be needed to successfully syndicate data to a retailer.A holistic approach will allow you to identify opportunities for efficiency such as leveraging similar data points across multiple channels.Result:Syndicating product infor