Bizrate Insights：应对电子商务业务衰退期的10大策略（2022）（英文版）（10页）.pdf

1、10 Strategies to Prepare Your Ecommerce Business for a Potential Recession2 10 Strategies to Prepare Your Ecommerce Business for a Potential RecessionIntroductionIs a recession imminent?Federal Reserve Chairman Jerome Powell conceded recently that a U.S.recession is a possibility.1 Earlier this Summ

2、er the Federal Reserve raised interest rates in the U.S.by 75 basis points,marking the biggest increase in 28 years.2 This change is intended to control rampant inflation,which reached a new peak of 8.6 percent in May.Inflation has remained high throughout 2022,raising concerns about a recession.The

3、 gross domestic product(GDP)is another metric economists use to gauge economic growth.The U.S.GDP dropped by 1.4 percent in the first quarter of 2022,likely due to the combined effects of a spike in COVID-19 cases and the war in Ukraine.Economists define a recession as a drop in the GDP for two cons

4、ecutive quarters,although the National Bureau of Economic Research(NBER)usually makes the official call.While this hasnt happened yet,many ecommerce companies are already experiencing significant disruptions in their supply chain and declining sales as consumers focus on necessities.A recent Bizrate

5、 Insights survey of 1,300 shoppers told us that they are at least somewhat concerned about a potential recession.With so much uncertainty in a volatile economy like todays,its important that your ecommerce business is prepared.The following 10 tips can help your ecommerce business brace for a potent

6、ial recession.1Axios.“Fed chair says recession a“possibility”amid inflation battle.”https:/ Investopedia.“Fed Raises Rates by 75 Basis Points at June FOMC Meeting.”https:/ 10 Strategies to Prepare Your Ecommerce Business for a Potential Recession1.Fine-tune Your Advertising MethodsMany Ecommerce bus