Nativex：亚太地区重点游戏市场-韩国（英文版）（31页）.pdf

1、W W W.N A T I V E X.C O MAPAC MARKET SPOTLIGHTSOUTH KOREAI.KOREA,A TRULY MOBILE-FIRST COUNTRY A country where all citizens are connected by mobile Koreas app store ecosystem The 3rd highest SNS usage rate in the world A robust mobile gaming market How COVID-19 has changed mobile usageII.MOBILE COMME

2、RCE TRENDS IN KOREA Mobile shopping at a glance How mCommerce is shaping up in Korea Delivery&online grocery apps skyrocket after COVID-19 A new power in mobile commerce:second-hand goods and Daangn Market III.TOP MEDIA PLATFORMS IN KOREA The Top 10 most used apps NAVER:Beyond the search engine Kaka

3、o:A complete mobile ecosystem Global platforms in Korea:key features&trends Appendix:NAVER/Kakao advertising products S O U T H K O R E ATABLEOF CONTENTS020304050608111213141617181921232501S O U T H K O R E AKoreas mobile market,which has grown rapidly based on its excellent internet and technology

4、infrastructure has taken a new turn due to the ramifications of COVID-19.Mobile users have been more active than ever before,and the market has penetrated every facet of life including communication,work,education and leisure.Changes in Korean mobile usage have also affected the mobile services land

5、scape.Coupang,Koreas leading eCommerce operator has been listed on the New York Stock Exchange.NAVER and e-mart,Koreas largest distribution company,have announced that they will respond to the growth of their market rivals with strategic alliances.In addition to this,CJ ENM,Koreas largest content pr

6、ovider has formed a strategic partnership with game companies to create an ecosystem of content to compete with Netflix.With the ongoing effects of the pandemic still being felt,the Korean mobile service industry continues to strive for innovation.Since COVID-19,livestreaming has skyrocketed in popu