Bazaarvoice：2022全渠道零售现状报告（英文版）（24页）.pdf

1、The state of omnichannel retailHow to influence shoppers researching online,buying offline,and everything in betweenIntroduction 3 The omnichannel shopper 4 Shopping preferences Research behaviors How omnichannel shopping influences sales 11 What drives shopping online vs.in-store?13 Omnichannel str

2、ategy prioritization 15Capitalize on your omnichannel retail strategy 20Key takeaways 21Whats inside 2022 BAZAARVOICE,INC.|THE STATE OF OMNICHANNEL RETAIL 2 IntroductionTheres no denying it.The shopping landscape has changed.Consumers are savvier than ever,researching items before they commit to buy

3、ing them so they can feel confident in their decisions.But that research isnt only being conducted at home prior to purchase.Shoppers are also researching in-store at point of sale.The result?Omnichannel shopping.The question is,are you providing consumers with the seamless experiences theyre lookin

4、g for across all channels online,in-store,in-app,or on social?In order to win in this new competitive environment,brands need to understand the ROBO(research online,buy offline)economy and how to scale user-generated content across all relevant areas their audience is researching.2022 BAZAARVOICE,IN

5、C.|THE STATE OF OMNICHANNEL RETAIL 3 2022 BAZAARVOICE,INC.|THE STATE OF OMNICHANNEL RETAIL 3 The omnichannel shopperWe asked shoppers what mode of shopping they felt happiest in:online,in-store,or a hybrid of both.Nothing proves omnichannel more than these numbers.Two-thirds of respondents prefer a

6、hybrid type of shopping.At a macro level,we are witnessing“the new norm,”with shopping preferences shifting as we move from a post-pandemic phase to an endemic new norm.Both(Hybrid)66%In-store only25%Online only8%2022 BAZAARVOICE,INC.|THE STATE OF OMNICHANNEL RETAIL 4 By age Shopping preferences dif