麦肯锡（McKinsey）：2022年东盟地区食杂市场报告-平衡增长与盈利（中译版）（11页）.pdf

1、Retail Practice ASEAN grocery:Balancing growth with profitability The race is on to capture market share amid fierce competition.Retailers need to reinvent themselves while retaining a focus on sustainable growth.November 2022 FangXiaNuo/Getty Imagesby Matthieu Francois,Clarence Lew,An T.Nguyen,and

2、Hai-Ly Nguyen2State of Grocery Southeast AsiaThe nature of the grocery industry across the Association of Southeast Asian Nations(ASEAN)has evolved significantly.While traditional trade still dominates most markets,ongoing revenue growth of 7 to 10 percent a year is mostly fueled by the rising penet

3、ration of relatively newer,modern formats,especially convenience stores and supermarkets(Exhibit 1).Its tantalizing to chase such growth,but pursuing scale without considering the bottom Exhibit 1Modern retail formats are driving the growth of the grocery industry in Southeast Asia.ASEAN1 market sha

4、re by store format and country in 2021,%Note:Figures may not sum to 100%,because of rounding.1Association of Southeast Asian Nations.2Brunei,Cambodia,and Laos.Source:Euromonitor Southeast Asia.051015202530354045778952913522361725509719198165415161811442226$76.5 billionConvenience stores$53.2 billion

5、$50.2 billion$22.4 billion$15.2 billion$9.3 billion$6.6 billion$7.5 billion1538150IndonesiaVietnamThailandPhilippinesMalaysiaMyanmarSingaporeOther556065707580859095100111SupermarketsHypermarketsOther mass grocery retailTraditional grocery retail3State of Grocery Southeast Asialine may place retailer

6、s at a competitive disadvantage,especially when compared with those who instead balance growth and profitability while retaining the ability to reinvent their business models as they grow.Two themes guiding growthThe top-line numbers are impressive:revenue growth among grocery retailers is projected