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Mindtickle:2022年远程就绪状况报告(英文版)(14页).pdf

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1、 How Revenue Leaders are Preparing Sales Teams for Virtual SellingState of Remote Readiness Report2About This ReportWe surveyed over 120 revenue leaders in collaboration with Revenue Collective,to find out how theyre equipping and preparing their sales people to execute their organizations game plan

2、 for 2021.0-400employees401-3000 3000-1000010000+93(73%)23(18%)4(3%)7(6%)200406080How big are their companies?What are they responsible for?Customer SuccessField,enterprise or strategic salesBusiness and account development Inside SalesMarketing74(62%)71(59%)62(52%)34(28%)31(26%)2004060801.The expan

3、ding sales tech stack2.Whats on revenue leaders minds3.Biggest challenges to training effectiveness4.Trends were seeingWhat well cover:3 48%of revenue leaders could not explain the differenceWhat is the difference between sales training,sales enablement,and sales readiness?Every customer interaction

4、 is now a revenue opportunity in the virtual age.To make sure salespeople have the right tools to execute the organizations go-to-market strategy,revenue leaders are now involved in evaluating sales technology.But 48%of revenue leaders cant explain the difference between sales training,sales enablem

5、ent and sales readi-ness.Can you?Sales training:provides foundational knowledge on products,processes and the organization.Sales enablement:provides information,content and tools that help sellers sell more effectively.Sales readiness:continuously empowers sales teams to be on message and on task ev

6、ery time they interact with a prospect.4 of respondents believe they will be more likely to buy solutions from multiple vendors than to buy a platform from a single vendorWhat technologies are you investing in to help enable your team?Revenue leaders dont necessarily know what each tech solution doe

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本文调查了120多名收入领导者,了解他们如何为销售团队准备虚拟销售,以执行2021年的组织计划。调查发现,48%的收入领导者无法解释销售培训、销售赋能和销售准备之间的区别,这使得他们难以选择合适的 tech 工具。76%的人选择购买点解决方案,而不是一个平台,导致技术堆栈更加复杂。然而,只有50%的人记录了成功的样子,17%的人认为他们的培训解决方案有效。大多数收入领导者专注于相同的三个主要挑战:加速新销售人员的产品化、解决销售人员技能不足的问题以及提高表现不佳的销售人员的绩效。为了准备远程销售团队,组织需要投资于新的技术和工具,建立销售文化,并建立销售赋能或准备团队。
"销售培训、销售赋能和销售准备有何区别?" "如何选择合适的销售技术解决方案?" "在远程工作环境中,如何有效培训和准备销售团队?"
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