TechUK：2022年联网家庭市场现状报告（英文版）（23页）.pdf

1、2022 Report:Sustained Growth Beyond the Pandemic November 2022The State of the Connected Home21.Overview 04 2.The Connected Home Market in 2022 05 3.Regulatory Landscape 17 4.Policy Recommendations 18 5.Conclusions 20 ContentsContents31.OverviewOverview4This is the sixth edition of our annual State

2、of the Connected Home report,which surveys a nationally representative sample of 1,000 adults across the UK to ask about their awareness,interest,and ownership of a range of connected or smart home products.The results of the survey are interpreted alongside GfK Market Intelligence point-of-sale dat

3、a derived directly from consumer-facing retailers in order to provide an overview of the current state of the market.This years report contains sales data from April 2021 to March 2022 and consumer attitudes drawn from fieldwork conducted in April 2022.We thank GfK for their ongoing collaboration on

4、 this project.Whereas our 2021 edition highlighted how the Covid-19 pandemic instigated a rapid increase in adoption of connected home devices,this years report finds the market to be stabilising yet nevertheless still growing in value.While the rapid growth levels of the preceding year are understo

5、od to have been driven by the unique circumstances of the pandemic and subsequent lockdowns,continued strong sales figures and steady increases in levels of consumer awareness around connected homes suggest that the market can continue to generate new demand beyond the pandemic.What particularly sta

6、nds out to us this year is the product diversification of the market whereas some established connected home categories are showing signs of maturity,we are seeing higher levels of growth in new product areas.As awareness around connected homes increases,consumers have greater interest and confidenc