Nativex：2021H1中国手游报告（中译版）（34页）.pdf

1、How Chinas Mobile Habits Have Changed Post-LockdownIn association with:CHINA MOBILE GAMES REPORT H1 2021CONTENTSCONTENTSFOREWORDOVERVIEW OF MOBILE INTERNET USERS IN CHINA Chinas Mobile Internet User Base Mobile Internet User Distribution Across City Tiers Average Time of Daily App Usage per Mobile I

2、nternet UserOVERVIEW OF CHINAS MOBILE GAMES MARKETChinas Game User Base and Growth RateActual Sales Revenue and Growth Rate of Chinas Mobile Game Market CHINA MOBILE GAMES MARKET USER ACQUISITION TRENDS REPORTOverview Trend of the number of games running UA campaigns Rate of new games on the UA mark

3、et Activation rateThe Impact of iOS 14.5 Percentage of devices with iOS 14.5 that have opted out of IDFA iOS 14.5 adoption rate Monthly distribution of paying devices across Android&iOSGenre-Specific Trends Ad spending distribution by genre Monthly new mobile game releases by genre Ad spending trend

4、s Trends of Ad Creatives for Games Video ads proportion Video ads vs.Image ads0102071112161821CONTENTSCONTENTSThere is real hope that there is light at the end of the tunnel where Coronavirus is concerned.Societies across the globe are opening up again not least Chinas,with many slowly easing back t

5、o a pre-pandemic way of life since the turn of the year.What impact will a return to normality have on the countrys mobile scene,though?Throughout 2020,and during the heights of lockdown,many turned to their mobiles and mobile gaming to pass the time.As a result,2020 was a year of boom for Chinas mo

6、bile scene.Mobile developers and publishers found new audiences and explored new mobile advertising possibilities.There was a concern amongst them,too.Could they keep these new audiences interested when stay-at-home orders were eased?Would Chinas citizens still maintain their newfound mobile usage h