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思艾特(CI&T):银行必须具备的五种数字化能力(中译版)(10页).pdf

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1、FIVE DIGITAL CAPABILITIES YOUR BANK MUST HAVEUNTIL RECENTLY,DIGITAL CAPABILITIES OF LARGE U.S.RETAIL BANKS PALED COMPARED TO THOSE OF DIGITAL-ONLY STARTUPS.Wow,how the tables have turned!The largest U.S.banks have significantly improved their digital capabilities in recent years.Yet,at the same time

2、,digital-native neobanks continue to lose money despite providing high-quality digital experiences.That doesnt mean banks can be complacent.On the contrary,digital-only banks such as SoFi and LendingClub discovered a winning formula by establishing themselves as lenders before expanding into banking

3、 services.This strategy enabled them to tap customers for new products and services,slashing the acquisition costs that plague single-product neobanks.2And yet,regional banks have competitive advantages notably established customer relationships,products,and brand equity.Moreover,consumers trust the

4、ir banks much more than startups or tech giants.Most banks dont maximize the value of this trust relationship,however.Thats unfortunate because new technology has made implementing advanced features much more straightforward and cost-effective.Indeed,your card network,Mastercard or Visa,and your car

5、d-issuer processor may be able to provide the capabilities discussed below.So,what digital features should banks provide to level the playing field with the big guys?34A DATA MANAGEMENT DASHBOARDConsumers have bank accounts and payment cards connected to many services.As trusted custodians of our mo

6、ney,banks are best equipped to help customers track,manage,and secure these relationships.Banks that provide this service will be seen as custodians of our most sensitive data.For example,Chases Security Center shows users where their cards are stored,a big time-saver when a card has been lost or st

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本文讨论了美国大型零售银行在数字化能力方面的提升,以及数字原生银行在提供高质量数字体验的同时持续亏损的现象。文章指出,数字银行如SoFi和LendingClub通过先建立贷款业务再扩展至银行业务的策略,找到了成功的公式。区域银行拥有客户关系、产品和品牌权益等竞争优势,消费者对它们的信任也超过了对初创公司或科技巨头的信任。 文章强调,银行应充分利用这种信任关系,利用新技术提供高级功能。这些功能包括:数据管理仪表板、信用卡功能、支付点数、丢失/被盗卡的处理、自动化数字钱包激活、自动化储蓄和账户聚合等。尽管这些功能看似令人畏惧,但技术已经使它们变得更容易实现和负担得起。SaaS解决方案和API连接为各种规模的银行和信用合作社提供了新的机会。
"银行数字能力如何迎头赶上?" "数字钱包时代,银行如何保持竞争力?" "银行如何利用新技术提升客户信任?"
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