HelloAlice：2022中小企业数字营销报告（英文版）（29页）.pdf

1、Small Business Digital Marketing TrendsHow Small Business Owners are Leveraging Digital Platforms for Business GrowthTable of Contents3455781111121924262728Executive Summary Demographics Key Trends and Insights Affordability is a top concern for small business owners choosing a platform.Creative sto

2、rytelling is key for small businesses.Platform sentiments are shifting.An Emerging Player:The TikTok Shift Overview Why is TikTok Becoming the Digital Marketing Preference among Small Businesses?How can TikTok Improve to Further Support Small Business Owners?TikTok:An Emerging Front-Runner in Digita

3、l Marketing Methodology References About Hello AliceHello AliceResearch Report 05.2022Small and medium-sized businesses(SMBs)now make up 99.9%of the overall US business landscape,with an estimated 32.5M SMBs nationwide.Given the enormity of this population and its impact on our economy,it is importa

4、nt to better understand their plans for growth and the tools they use to achieve them.To do this,we surveyed small businesses across the country and within numerous industries and identified three key trends for how small businesses leverage digital marketing to achieve growth.First,SMBs prioritize

5、affordability when deciding to use a digital marketing platform.Second,creative storytelling is emerging as an important factor regarding the value a platform brings to a small business owner.This leads,naturally,to our third finding:platform sentiments are starting to shift from more established pl

6、atforms like Facebook and Instagram toward alternatives,like YouTube and TikTok.In fact,throughout our research,we uncovered overwhelming optimism among small business owners about TikToks potential as a digital marketing platform.To better understand the source of this optimism,we took a deep dive