Hootsuite：2023年社交媒体趋势报告（中译版）（46页）.pdf

1、Your guide to the future of social marketing,commerce,and customer service Toward the end of last year,pandemic restrictions finally started easing up and markets were booming.As we lurch into 2023,things look much more delicate.A looming recession,mounting inflation,declining consumer spending,and

2、workforce reductions across major business sectors have made things precarious for businesses of all sizes.Despite this uncertainty,many social media marketers find themselves in a position of relative securitytheyre getting larger slices of the over-all marketing budget and more agency over their w

3、ork.After more than a decade of growing pains,social media marketing has finally matured as a profession.In 2023,successful social marketers will take the time and effort to care-fully assess their opportunities,use a scalpel rather than a cleaver,and think about the long-term impact of their short-

4、term actions.Those who do will cement their worth once and for all.We hope our 2023 social media trends report serves you well in the midst of a defining year.Adapting to EndureA defining moment in business gives social media marketers the opportunity to cement their worth Research MethodsThis repor

5、t is based on a survey of 10,643 marketers conducted in July 2022.We conducted primary interviews with dozens of social marketing practitioners,leaders,observers,and partners.About the Survey10,643 respondents109 countries /11+industries32%director and above56%managers and practitionersOur primary d

6、ata has been supplemented by secondary research from The Harvard Business Review,McKinsey,Deloitte,Edelman,Insider Intelligence,Forrester,GlobalWebIndex,The CMO Survey,and others.Job function of survey respondentsBusiness size of survey respondentsTarget audience of survey respondentsPrimarily consu