当前位置:首页 >英文主页 >中英对照 > 报告详情

MarketCast & Amadeus:2022年团体游市场五大趋势报告(英文版)(24页).pdf

上传人: 白**** 编号:108377 2022-12-05 24页 3.24MB

下载:

1、amadeus-Five trends that will define group travel in 20221Five trends that will define group travel in 2022amadeus-Five trends that will define group travel in 202222022 is upon us and uncertainties around domestic and international travel remain firmly in place.Despite this,group travel,and hospita

2、lity leaders continue to be remarkable in their ingenuity and response to the requirements from guests and governors alike.And as the picture for 2022 continues to evolve,there are some areas where it is possible to be realistically optimistic about the short and medium-term future.In the United Sta

3、tes,the group travel market showed signs of improvement during the second half of 2021,and forward-looking figures for 2022 are increasingly positive.Amadeus Demand360 data shows that as of March 17,2022,on-the-books hotel group occupancy rates for the first half of 2022 already exceed final occupan

4、cy rates for 2021 and 2020 and are quickly approaching 2019 levels,indicating a desire for groups to return to meeting in-person.Similarly,according to a report1 released in January by data analytics company Knowland,2021 ended strongly.The last three months of the year came in at just under half(46

5、.5%)of the whole of 2019s volumes.Nearly half(48%)of US planners expect 2022 to at least equal 2021 and looking ahead,the January report confirms previous predictions,suggesting that the market overall is starting to stabilize.Looking further ahead,2024 will see growth restored to pre-pandemic level

6、s,with business for the year predicted to be 109%ahead of 2019.Executive SummaryU.S.Group Performance by QuarterAmadeus Demand360 Data as of 03/17/202214.5%10.3%Q1Q2Q3Q4TOTAL4.5%9.7%16.2%2.2%6.5%15.4%14%3.6%3.6%8.5%10.4%11.8%2019202020212022(OTB)8.8%6.6%14.1%5.0%7.1%10.5%1.Knowland White Paper|2021

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
根据标记中的内容,本文主要讨论了2022年团体旅游的五大趋势,包括: 1. 团体旅游需求已经改变:数据显示,团体旅游的目的地、规模、预订时间、类型和目的与疫情开始时相比已经发生了显著变化。例如,2022年团体旅游预订量在旧金山等城市中心地区大幅下降,而在夏威夷等地则出现了前所未有的预订量。 2. 精简团队必须更高效地工作:由于全球人才短缺,酒店业面临人员配备不足的挑战。销售和活动团队在疫情期间人员大幅减少,现在必须适应更小规模的团体销售和更短的预订时间。 3. 混合式和面对面会议将并存:疫情改变了传统的工作文化,混合式会议和活动已成为一种可行的选择。全球连锁酒店已经认识到这一点,并推出了针对这一市场的举措。 4. 会议策划人关系将更为重要:随着团体规模的缩小,酒店需要加强与会议策划人的关系,以确保能够获得业务。 5. 创新合作伙伴关系正在解锁新的潜力:酒店正在寻找新的合作伙伴关系,以利用公司工作方式的变化以及疫情在不同地区起伏不定的限制。 总体而言,2022年团体旅游市场将继续面临挑战,但酒店业正在通过创新和适应来应对这些挑战。
2022年团队旅游市场将如何变化? 酒店如何应对人力资源短缺? 混合会议模式将如何影响酒店业?
客服
商务合作
小程序
服务号
折叠