科尔尼（A.T. Kearney）：新一代视频-制胜新的视频市场环境（英文版）（17页）.pdf

1、1NextGen Video:Winning in the New Video EnvironmentNextGen Video:Winning in the New Video EnvironmentThe TV market is going through unprecedented changes.Our global study assesses this disruption and sheds light on new business models.1NextGen Video:Winning in the New Video EnvironmentUnprecedented

2、UpheavalIn the 90 years since the public saw the first television,the industrys evolution has been punctuated by periodic technological breakthroughs,including satellite transmission in 1962,the VCR in 1972,and digital terrestrial television in 1998.However,video-capable high-speed broadband Interne

3、t access is triggering the industrys first revolution.With almost half of the worlds population now online,up from 29 percent in 2010,and with the cost of connectivity and connected devices dropping,the pace of change is accelerating.Moreover,the global nature of the Internet has turned an industry

4、that has been largely national and occasionally regional into a global battleground.Traditional TV service providers have been making a flurry of organic and inorganic moves to protect their market positions and target new opportunities.While some moves show early promise,many do not appear to be an

5、chored to a long-term strategy and intended market position.Without new business and internal operating models to support them,these ventures into unfamiliar territory could destroy value.With almost half the worlds population now online,and the cost of connectivity and connected devices dropping,th

6、e pace of change is accelerating.To assess these market dynamics and formulate viable and sustainable models,A.T.Kearney conducted a global study,using more than 80 surveys and interviews with executives from pay TV providers,telecoms,cable companies,broadcasters,and online video providers.This pape