YouGov：2022年全球汽车行业白皮书（英文版）（38页）.pdf

1、Global Auto White Paper 202201G LO BA L AU TO W H I T E PA P E R 20 2 2The road ahead for future car LO BA L AU TO W H I T E PA P E R 20 2 2Inside0403Introduction162424Part 3:The E-volution36Summary37Methodology04Part 1:The evolution of car buying 16Part 2:Car purchase driversGlobal Auto White Paper

2、 202202Global Auto White Paper 202202IntroductionPlease note,our samples in East Asian markets such as China,Hong Kong,Singapore and India are not all nationally representative(with some being representative of the online or urban population;see methodology for details)The pandemic escalated digital

3、 transformation across all sectors,and within the auto industry many manufacturers and retailers were forced to digitize almost immediately to better serve their customers and help maintain sales.As an industry that traditionally relied on in-person transactions,this was a significant shift in busin

4、ess operations and has resulted in many more options for where,when,and how,consumers can buy a new,or used car.For new-car sales,for example,Tesla have transformed the direct-to-consumer space,whilst in used-car sales,Carvana have introduced new ways to reach consumers directly,without a traditiona

5、l car-dealer experience.In terms of evolving consumer needs,the EV market witnessed the biggest increase in registrations in 2020.Contributing factors include a drop in total miles driven due to the pandemic,the flexibility of working from home,and the growing interest in sustainability and environm

6、ental conservation issues across the regions.To accommodate the growing demand for EVs,many auto manufacturers are expanding their range of EVs,and in some markets,the auto industry is receiving government support and funding to transform this environmentally conscious sector,including the introduct