SaleCycle：2022年黑色星期五电商统计及趋势报告（中译版）（25页）.pdf

1、2022 BLACK FRIDAYEcommerce Strategy&Stats Report.Cover graphic by fullvector on Freepik2022 BLACK FRIDAY ECOMMERCE STRATEGY&STATS REPORT2EXECUTIVE SUMMARYONLINE TRAFFICBROWSE ABANDONMENTADD-TO-CART RATESCART ABANDONMENTONLINE SALESSECTOR INSIGHTSKEY FINDINGS FOR ECOMMERCE STRATEGYABOUT&RESOURCES3471

2、01316202425Contents.Executive SummarySaleCycles 2022 Black Friday Ecommerce Strategy&Stats Report has been created using data from 49,433,226 baskets and 409,607,109 online sessions tracked.To keep up,ecommerce businesses must anticipate changes in the market using reliable data insights.Ecommerce b

3、rands can maximise their profits and realise revenue from consumers showing much more intent to purchase on Black Friday.Ecommerce retailers work hard to acquire users and sometimes at a premium cost so its vital to maximise value from the increase in customers during November and turn more browsers

4、 andabandoners into buyers.During Black Friday theres an opportunity for ecommerce brands to capture more value from their inflated online traffic(38%increase compared to pre-November)and recover any browse sessions or carts that might have been abandoned.There is also a major opportunity to collect

5、 customer data and build a sales pipeline to market to these customers over Christmas and New Year.This shows value even after the Black Friday event is over.In this report youll discover market trends that can lead to new business opportunities that may be otherwise overlooked.READ TO LEARN:Consume

6、r online shopping habits before,during and after Black Friday When consumers show intent to purchase and when they actually complete their purchase A holistic view of the user-journey during the Black Friday period The difference between desktop and mobile user-journey Key stats and trends throughou