Foresight Factory：2023年消费趋势报告（中译版）（12页）.pdf

1、Trending 2023Kickstart your strategic planning with the key trends and mindsets impacting the year ahead and beyond 2Welcome to Trending 2023.Consumers are entering 2023 in a rebellious mood.They are questioning established norms,defying authority and side-stepping received wisdom across many areas

2、of life from wellbeing to shopping to identity-building.They want to take back control in a volatile and uncertain world and to rewrite the narrative on their own terms.In this years Trending report,we reveal how rebellion will drive consumer decision-making across four key mindsets in 2023 and the

3、decade ahead:the rebellions against perfection,authority,surveillance and restraint.Using our unique methodology which consists of analysing three new waves of proprietary consumer data,tracking signals of commercial change and scenario-building,we explore how brands across multiple sectors can use

4、rebellion as a framework for action and capitalise on the new and established trends coming to the fore.Trending 2023 is powered by Collision,our dynamic trends intelligence platform.The principles of strategic foresight are at the heart of our report,with its focus on signal-tracking,scenarios,busi

5、ness application and easy shareability within client organisations.We understand that in a complex and fast-moving world,strategic foresight has never been more important,and we look forward to building a more prosperous future for clients in 2023 and beyond.IntroductionMindset 1Rebellion against re

6、straintConsumers are under constant pressure to be vigilant when it comes to saving for the future,protecting their health and avoiding climate catastrophe.But while restraint and risk aversion will remain behavioural drivers in 2023,well also see a powerful counterforce growing,one that favours her