ROI Revolution：2022年全购买行销漏斗元平台报告（中译版）（18页）.pdf

1、THE FULL-FUNNELMETAREPORTYour Guide to Profitable Growth With Social Media Advertising2Executive Summary Understanding the FunnelThe“Vitruvian Funnel”What Is Your Goal?Understanding Seasonality CPM&Conversion Rate by Campaign ObjectiveThe 4 Meta PlatformsFacebookInstagramFacebook MessengerFacebook A

2、udience NetworkConnecting the Marketing Funnel With Paid Social Tying It All Together:Meta Is Just One Piece of the PuzzleAdditional Resources3466891112121213141617Table of Contents3In this report,youll explore the full buyers journey as it relates to the 4 Meta platforms:Facebook,Instagram,Messenge

3、r,and Audience Network.Youll uncover:Insider expertise and knowledge based on over$12 million in annual ad spend managed for ROIs social media clients Profitable strategies to build your brand and nurture consumers to a sale throughout the path to purchase Proven best practices to realign your goals

4、 around full-funnel profitability,not just last-click performance metrics When advertising online,you need to ask yourself a simple question:Are your brands growth goals aligned with your omnichannel marketing approach?If you have even the slightest hesitation answering,its time to consider realigni

5、ng your priorities and key performance indicators(KPIs).Far too often,businesses focus solely on increasing conversions and optimizing the bottom-of-funnel tactics that lead to a sale.While sales are obviously the ultimate end goal,if you arent focused on the entire customer journey,youve already lo

6、st.Youre probably wondering,What does this have to do with social media?The simple answer is everything.Many retailers look at social media channels as simply a play for brand awareness or engagement,with the false assumption that ads are underperforming based on outdated attribution models.The trut