1、What matters toHow AI is transforming value perceptiontodays consumer 2026Make it real.Make it real.Table of contentsExecutive summary04Who should read this report and why?07Value redefined:where fairness and quality intersect08Careful spending meets intentional indulgence20AI-The consumers trusted
2、guide302Capgemini Research Institute 2026What matters to todays consumer 2026Conclusion 63Research methodology64Reliable tech builds loyalty but with boundaries40What should CPR organizations do differently?463Capgemini Research Institute 2026What matters to todays consumer 2026Around two in five ar
3、e choosing lower cost alternatives,opting for private label,or buying smaller quantities to manage budgets.Yet these choices stop short when reliability is at stake.Many have adopted a hybrid mindset:willing to trade down in certain categories,while retaining spending in others(e.g.,when prioritizin
4、g health-related aspects).Nearly four in five avoid private labels in performance critical categories.Promotional influence is also becoming more and 71 percent would switch if pack sizes or product quality were reduced without clear communication.Promotions still have pulling power.Sixty two percen
5、t say more attractive deals can make them switch,while 61 percent believe bundles that combine products with services or warranties create stronger value.Quality now carries more weight than ever,and 64 percent of consumers view shrinkflation1 as an unfair practice.Health benefits,clean ingredients,
6、2 convenience,and durability guide decisions across categories,and many shoppers are willing to pay more for faster delivery when it meaningfully improves their experience.Careful spending meets intentional indulgenceConsumers are becoming more deliberate about how they save and where they treat the
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