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BearingPoint毕博:2025年欧洲可持续零售晴雨表:可持续消费实践(中译版)(52页).pdf

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1、Sustainable Retail BarometerSustainable consumption practices2025 EDITION|EuropeDecember 2025 BEARINGPOINTSUSTAINABLE RETAIL BAROMETER|EDITION 20252Agenda01Study context and methodology02The perception of sustainability03The adoption of sustainable consumption practices in non-food sectors04The adop

2、tion of sustainable consumption practices in food sector05The European landscape of sustainable practices06Willingness to pay a premium for sustainability BEARINGPOINTSUSTAINABLE RETAIL BAROMETER|EDITION 20253Study context and methodology01 BEARINGPOINTSUSTAINABLE RETAIL BAROMETER|EDITION 20254Susta

3、inability:a powerful driver of transformation for retailers and brandsCSR is at the heart of BearingPoints and our clients strategybut the consumer is sometimes difficult to understand.While citizens are convinced of the benefits of sustainable retail,end customers remain highly sensitive to price.F

4、or several years,we have observed a gap between consumers intentions,as expressed in various opinion surveys,and their actual behavior.Making operationalization of sustainable commerce challenging for retailers.This gap among consumers has led several brands to scale back the operational scope of th

5、eir sustainable commercial initiatives,without ever considering expanding them(significant restriction of offerings,industrialization of recycling,etc.).Convinced that sustainability will be a powerful transformation challenge,BearingPoints Retail experts have made this topic one of their strategic

6、priorities,alongside digitalization.This expertise also responds to the growing demands of our clients,who are increasingly placing CSR at the heart of their strategy.2nd edition of the BearingPoint Sustainable RetailBarometerBetter understand the rise of sustainable commerce by tracking changes in

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根据《Sustainable RetailBarometer》2025版报告,以下为全文主要内容概括: 1. 消费者对可持续性的认知不断提高,但实际行为与意愿存在差距。 2. 欧洲消费者在非食品和食品领域的可持续消费实践逐渐增加,但存在地区差异。 3. 消费者对可持续产品的支付意愿较高,约40%的欧洲消费者愿意为可持续产品支付超过10%的溢价。 4. 技术和家居产品在可持续消费实践中处于领先地位。 5. 欧洲消费者在可持续消费实践中的参与度较高,但仍有提升空间。
"欧洲消费者如何看可持续性?" "可持续消费,你愿意为它买单吗?" "哪些可持续实践在食品和非食品领域最受欢迎?"
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